If we took your current content and dropped it on a competitor’s website, could anyone tell the difference? If not, it’s time to work on your content value proposition.
A CVP is similar to its better known sibling, the unique value proposition (UVP). The idea is to apply the same rigor you applied to your core product or service to your branded content by developing a statement that describes how your content addresses your customer's needs, and what distinguishes it from the competition. It’s the promise you’re making to your audience.
Here’s how you can sharpen the focus of your branded content by developing your own content value proposition.
5 Steps to Develop Your Content Value Proposition
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