Career Survey Report 2021

What Drives Content Marketing Salaries Today?

It turns out, being a great writer, editor or designer may be the most common entry point for content marketing careers, but data analytics and content strategy skills are the tickets to earning a higher content marketing salary.

Content marketing is a complex — and still emerging — discipline. We wanted to better understand these changing dynamics, so we launched the Managing Editor career survey in 2020 and invited content marketers to share more about their responsibilities at work, their pay and bonuses, their career experiences and ambitions, and the tools they use to manage their projects. In total, 387 content marketers participated in the 2021 survey, including people working in B2C, B2B, nonprofit and government roles. The vast majority of respondents live in the U.S.

Survey Highlights

More Opportunity in B2B

B2B marketers reported higher earnings on the whole than their B2C peers and were more likely to be eligible for a bonus.

Where Writing Meets Data

Data analytics was among the least favorite job responsibilities among respondents — but also one of the skills most correlated with higher earnings.

Putting in Some Long Hours

A majority reported working 41+ hours. Many of those working 51+ hours are the top earners surveyed.

Mostly Working at Home

77% reported working remotely full-time, compared to 26% last year.

Explore the Data

Associated with higher salaries
Associated with average salaries
Associated with lower salaries

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