WHAT'S NEW

Telling Stories That Matter to Black Families

Telling Stories That Matter to Black Families

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How Does PR Support Content Marketing?

How Does PR Support Content Marketing?

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I’m Ready for a Promotion, but My Employer Won’t Give Me One!

I’m Ready for a Promotion, but My Employer Won’t Give Me One!

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Why Authentic Content Needs Good SEO

Why Authentic Content Needs Good SEO

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CATEGORIES

Content Creation
Content Distribution
Content Strategy
Marketing Tools
Content Marketing Careers
Leadership & Management
Podcast

Dispatches From the Messier Side of Content Marketing

Margins: a content marketing podcast featuring our hosts Mary Ellen Slayter and Elena Valentine.

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ARTICLES

# CONTENT CREATION

Video in Soul Motion with Elena Valentine

The Power of Visual Storytelling

Creating More Engaging Instagram Stories

How to Leverage New Content Formats

# CONTENT STRATEGY

Succeeding With Data-Driven Content Marketing  

Calculating and Communicating Content Marketing ROI

From Novel to Noir: How Lacy Boggs Is Rethinking the Role of Storytelling in Marketing

Elements of Brand Journalism

# CONTENT DISTRIBUTION

Create a Wikipedia Page in 5 Steps

Use Content Collaboration to Reach Your Audience Where They Are

How to Scale B2B SEO Traffic

How to Build Thought Leadership on LinkedIn

Jobs in Content Marketing

If you work at the intersection of brand and publishing, you're in the right place. We curate job openings for managing editors, digital strategists, writers, editors and content designers.

FIND A JOB

# CONTENT MARKETING TOOLS

The Dangers of Automated Email Personalization

Email Automation: 5 Common Mistakes to Avoid

Building the Perfect Content MarTech Stack

Should You Use Uberflip for Content Management?

# CONTENT MARKETING CAREERS

The Marketing Activist With the “Blue Apron” Approach

How Can I Keep From Being Laid Off?

Make a Positive Impression on Video: The TEA Method With Lorraine Lee

Standing Out in a Sea of Same

# LEADERSHIP & MANAGEMENT

My Job Candidate Used to Work for a Conspiracy Theorist!

How to Manage a Content Marketing Team

How to Vet Guest Blog Contributors

Diversity, Equity and Inclusion in Marketing