WHAT'S NEW WHAT'S NEW WHAT'S NEW

Is Freelance Work a Conflict With My Full-Time Job?

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Why We Need to Deconstruct Marketing With Bret Starr

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Climbing the Spiral Staircase to Success

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How Can I Break Into Content Marketing?

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Categories Categories Categories

Content Creation
Content Distribution
Content Strategy
Marketing Tools
Content Marketing Careers
Leadership & Management
Podcast

Dispatches From the Messier Side of Content Marketing

Margins: a content marketing podcast featuring our hosts Mary Ellen Slayter and Elena Valentine.

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Articles Articles Articles

# CONTENT CREATION

Create Content That’s for the Communities You’re Writing About

The Sober Sexpert on Why Sobriety Is Universally Interesting

Leslie T. Grover on the Stories That Move Us to Change   

Leslie Grover: ‘Stories Are the Root of All of Our Ways of Being and Seeing in the World’

# CONTENT STRATEGY

A Master of the Jig and Jag: Insurgents’ Robin Albin on Why Your Brand Needs a Word

How to Find Guest Bloggers

B2B Demand Generation: Winning Over Buyers in a Transformed Landscape

You’re Never Finished With B2B Buyer Personas!

# CONTENT DISTRIBUTION

Our Campaign Went Viral — But Not for the Right Reasons!

How Does PR Support Content Marketing?

Create a Wikipedia Page in 5 Steps

Use Content Collaboration to Reach Your Audience Where They Are

Jobs in Content Marketing

If you work at the intersection of brand and publishing, you're in the right place. We curate job openings for managing editors, digital strategists, writers, editors and content designers.

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# CONTENT MARKETING TOOLS

We May Have One Too Many Social Media Channels!

How to Use Trello for Content Management

How Can I Show TikTok Is a Legitimate Marketing Channel?

Embracing AI in Content Marketing

# CONTENT MARKETING CAREERS

How to Develop Yourself When the Company Won’t 

Is AI Coming For Our Jobs?!

Should I Stay or Should I Go?

“No.” Is A Full Sentence … Right?

# LEADERSHIP & MANAGEMENT

Help! Nepotism Is Hurting My Content Marketing Team

Help! My Content Marketing Agency Is Struggling!

Are You a Whole Brain Content Marketer?

How to Manage a Content Marketing Team