WHAT'S NEW WHAT'S NEW WHAT'S NEW

How Can I Build a Bench of Thought Leaders?

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Top 12 Content Marketing KPIs to Track for Success

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How Do Content Marketers Master Client Voice?

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Behind the Screens: How Tommy Walker Applies His Acting Experience to B2B Marketing  

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Categories Categories Categories

Content Creation
Content Distribution
Content Strategy
Marketing Tools
Content Marketing Careers
Leadership & Management
Podcast

Dispatches From the Messier Side of Content Marketing

Margins: a content marketing podcast featuring our hosts Mary Ellen Slayter and Elena Valentine.

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Articles Articles Articles

# CONTENT CREATION

Create Content That’s for the Communities You’re Writing About

The Sober Sexpert on Why Sobriety Is Universally Interesting

Leslie T. Grover on the Stories That Move Us to Change   

Leslie Grover: ‘Stories Are the Root of All of Our Ways of Being and Seeing in the World’

# CONTENT STRATEGY

Planning Your B2B Content Strategy

Devin Bramhall Really Wants You to Stop Saying ‘Content’

A Master of the Jig and Jag: Insurgents’ Robin Albin on Why Your Brand Needs a Word

How to Find Guest Bloggers

# CONTENT DISTRIBUTION

Our Campaign Went Viral — But Not for the Right Reasons!

How Does PR Support Content Marketing?

Create a Wikipedia Page in 5 Steps

Use Content Collaboration to Reach Your Audience Where They Are

Jobs in Content Marketing

If you work at the intersection of brand and publishing, you're in the right place. We curate job openings for managing editors, digital strategists, writers, editors and content designers.

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# CONTENT MARKETING TOOLS

Alternatives to ChatGPT for Content Marketing

We May Have One Too Many Social Media Channels!

How to Use Trello for Content Management

How Can I Show TikTok Is a Legitimate Marketing Channel?

# CONTENT MARKETING CAREERS

How Can I Click With My New Co-Workers?

Help! My Career Is at a Fork in the Road!

Help! How Can I Move Up the Ladder?

Is Freelance Work a Conflict With My Full-Time Job?

# LEADERSHIP & MANAGEMENT

Why We Need to Deconstruct Marketing With Bret Starr

Help! Nepotism Is Hurting My Content Marketing Team

Help! My Content Marketing Agency Is Struggling!

Are You a Whole Brain Content Marketer?