WHAT'S NEW

Calculating and Communicating Content Marketing ROI

Calculating and Communicating Content Marketing ROI

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How Can I Keep From Being Laid Off?

How Can I Keep From Being Laid Off?

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From Novel to Noir: How Lacy Boggs Is Rethinking the Role of Storytelling in Marketing

From Novel to Noir: How Lacy Boggs Is Rethinking the Role of Storytelling in Marketing

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Elements of Brand Journalism

Elements of Brand Journalism

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CATEGORIES

Content Creation
Content Distribution
Content Strategy
Marketing Tools
Content Marketing Careers
Leadership & Management
Podcast

Dispatches From the Messier Side of Content Marketing

Margins: a content marketing podcast featuring our hosts Mary Ellen Slayter and Elena Valentine.

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ARTICLES

# CONTENT CREATION

Video in Soul Motion with Elena Valentine

The Power of Visual Storytelling

Creating More Engaging Instagram Stories

How to Leverage New Content Formats

# CONTENT STRATEGY

How to Use Fear (Nicely) in Content Marketing

How to Conduct Content Audits

How to Incorporate Video Into Your Content Strategy

The Pros and Cons of Starting a Podcast

# CONTENT DISTRIBUTION

Create a Wikipedia Page in 5 Steps

Use Content Collaboration to Reach Your Audience Where They Are

How to Scale B2B SEO Traffic

How to Build Thought Leadership on LinkedIn

Jobs in Content Marketing

If you work at the intersection of brand and publishing, you're in the right place. We curate job openings for managing editors, digital strategists, writers, editors and content designers.

FIND A JOB

# CONTENT MARKETING TOOLS

The Dangers of Automated Email Personalization

Email Automation: 5 Common Mistakes to Avoid

Building the Perfect Content MarTech Stack

Should You Use Uberflip for Content Management?

# CONTENT MARKETING CAREERS

Make a Positive Impression on Video: The TEA Method With Lorraine Lee

Standing Out in a Sea of Same

Brands and Publications Approach Me for Work — But They Don’t Pay!

Sparking Dialogue

# LEADERSHIP & MANAGEMENT

My Job Candidate Used to Work for a Conspiracy Theorist!

How to Manage a Content Marketing Team

How to Vet Guest Blog Contributors

Diversity, Equity and Inclusion in Marketing