content strategy

Zen and the Art of Content Marketing

Share

You should meditate for 20 minutes every day — unless you’re too busy. Then you should meditate for an hour.

A couple of years ago, my minister dropped this zen proverb into a sermon.

It may have saved my sanity.

It can definitely help your content strategy.

I know you’re eager to get started blogging and setting up those awesome drip email campaigns that are going to save you so much time.

But if you don’t know why you’re doing this — if you don’t have a clear understanding of your goals and how all this content helps support them — you will fail. You need a real content strategy. In writing. Why are you doing this? Who is going to do all this work? Spending time making those decisions thoughtfully is not stalling. It’s not a waste of time. It’s the most valuable thing you could do, especially as we kick off a new year.

Don’t have time to spend at least a day mapping out your content strategy? Then you better take a week.

Mary Ellen Slayter is CEO of Rep Cap. Before creating her own content marketing firm, she served as director of content development and a senior general business and finance editor at SmartBrief, a leading publisher of e-mail newsletters. Before joining SmartBrief, she spent 8 years at The Washington Post, where she authored the Career Track column and worked as an editor in the business news department. You can find Mary Ellen on Twitter @MESlayter.

Related

How One Content Manager Puts the ‘Personal Brand’ in Content Marketing

The Power of Personal Branding Content

how to know if your idea is good

First They Laugh at You

Stay Inspired.

Sign up for the newsletter to get all the latest updates from Managing Editor.

Mary Ellen Slayter is CEO of Rep Cap. Before creating her own content marketing firm, she served as director of content development and a senior general business and finance editor at SmartBrief, a leading publisher of e-mail newsletters. Before joining SmartBrief, she spent 8 years at The Washington Post, where she authored the Career Track column and worked as an editor in the business news department. You can find Mary Ellen on Twitter @MESlayter.

Related

How One Content Manager Puts the ‘Personal Brand’ in Content Marketing

The Power of Personal Branding Content

how to know if your idea is good

First They Laugh at You

Stay Inspired.

Sign up for the newsletter to get all the latest updates from Managing Editor.