Managing Editor Live 2021

10am - 4pm Central

The conference is over, but it's not too late to watch the sessions.

Time to FLEX your content marketing superpowers

Welcome to the 3rd annual Managing Editor Live virtual conference

Our theme this year is Flex, to reflect all the creative ways content marketers and brand journalists are continuing to adapt in the new economy.

Come join the changemakers, culture creators, leaders, disruptors, innovators and mavericks in brand journalism and content marketing for a day of authentic, peer-to-peer presentations and conversations.

Learn how marketing leaders are using content to solve business problems.
Connect with your peers on the front lines of content marketing and brand journalism.
Contribute to the advancement of content marketing as a profession.

Speakers

Jennifer Barrett

Jennifer Barrett is Head of Content at Fidelity and author of the book “Think Like a Breadwinner,” a wealth-building manifesto for women published by Penguin Random House this spring. She’s co-authored two other personal finance books and has written about money for several publications including The New York Times, The Wall Street Journal, The Washington Post and Newsweek, where she was a writer and editor. Before joining Fidelity in June, she was Chief Education Officer at the investing app Acorns. Jennifer has also been Personal Finance Editor at CNBC Digital, a General Manager at Hearst Digital, and Editor in Chief and SVP at DailyWorth, a financial media startup targeting women. She lives in Brooklyn with her husband and two sons. Read more at jenniferbarrett.com

Jennifer Barrett
Head of Content at Fidelity and author of “Think Like a Breadwinner”

Jennifer Barrett

Randy Frisch

Randy Frisch is the CMO and Co-Founder of Uberflip, a content experience platform that empowers movement, prompting marketers to think beyond content creation and truly put their customers first by creating content experiences at every stage of the buyer’s journey. He has defined and led this focusing on the experience.

This movement has fuelled an annual conference, Conex: The Content Experience, that brings together 750+ passionate marketers, and a North American-wide Conex Tour. Randy is also the host of The Marketer’s Journey podcast, was named one of the Top 50 Fearless Marketers in the world by Marketo, and is the best-selling author of F#ck Content Marketing: Focus on Content Experience (yeah, he swears sometimes).

Randy Frisch
CMO and Co-Founder of Uberflip

Randy Frisch

Kelley Butler

Kelley’s goal is to save the world, one correctly placed comma at a time. She has 22 years of experience in communications, starting her career in journalism before transitioning to content marketing in 2013. After previous Content Director and Editorial Director roles, she currently serves as the Director of Content Marketing at Businessolver, a technology company specializing in HR administration. At Businessolver, Kelley leads all strategy, development, and measurement for all internal and external content marketing, communications, public relations, and earned and owned media. She has precious little spare time, but spends what she has with her husband, her three children, her dog, and her in-home library.

Kelley Butler
Director of Marketing Content at Businessolver

Kelley Butler

Kristin Gribben

Kristin Gribben is a senior manager of content marketing at Aon. After working as a reporter for 10 years in a variety of roles, Kristin pivoted to a career in content marketing. At Aon, she is responsible for managing content spanning the firm’s human capital business, including writing, editing and data visualization. Kristin is passionate about telling a good story and is confident that even the driest of subjects can captivate the right audience if told in a compelling fashion.

Kristin Gribben
Senior Manager of Content Marketing at Aon

Kristin Gribben

Albert Qian

Albert Qian is a technology content strategist for SaaS companies in the San Francisco Bay Area, passionate about connecting solutions to ideas that matter. He has created content by way of newsletters, blogs, and videos about cloud computing, development tools, and HR software. Among his favorite words that he wants to use in his content development include “miscellaneous”, “defenestrate”, and “imbue”—words that he feels roll off the tongue with a particular experience.

Albert Qian
Senior Content Marketing Manager at Oracle

Albert Qian

S. Mitra Kalita

S. Mitra Kalita is a veteran journalist, media executive, prolific commentator and author of two books. She is CEO and Publisher of Epicenter-NYC, a newsletter to help New Yorkers get through the pandemic. Mitra is also CEO and Co-Founder of URL Media, a network of Black and Brown-owned media organizations that share content, distribution and revenues to increase their long-term sustainability. Mitra was most recently SVP at CNN Digital, overseeing the national news, breaking news, programming, opinion and features teams.

S. Mitra Kalita
CEO & Co-Founder of URL Media and Publisher of Epicenter-NYC

S. Mitra Kalita

S. Mitra Kalita is a veteran journalist, media executive, prolific commentator and author of two books. She is CEO and Publisher of Epicenter-NYC, a newsletter to help New Yorkers get through the pandemic. Mitra is also CEO and Co-Founder of URL Media, a network of Black and Brown owned media organizations that share content, distribution and revenues to increase their long-term sustainability. Mitra was most recently SVP at CNN Digital, overseeing the national news, breaking news, programming, opinion and features teams.

Lyanne Alfaro

Lyanne tells stories about what’s next in the world of technology, business and entrepreneurship. With more than a $2.6 trillion GDP, she is especially passionate about exploring the Latino influence in the world of business, which she speaks about via newsletter, podcast and platform, Moneda Moves.

She is an award-winning journalist, having reported in national outlets including CNBC, NBC Latino, Business Insider, Millie Magazine and worked on audience engagement as well as strategy. By day, she is supervising producer and social media content director at Nasdaq where she tells stories about the future of market technology and business.

https://www.lyannealfaro.com/

Lyanne Alfaro
Supervising Producer and Social Media Content Director at Nasdaq

Lyanne Alfaro

https://www.lyannealfaro.com/

Lorraine Lee

Lorraine is a top-rated virtual keynote speaker and leader at the intersection of editorial and tech, with more than 300,000 followers on LinkedIn. They regularly turn to her for her insights and advice. Lorraine draws from her extensive experience to help professionals become more productive and successful on topics ranging from creating engaging virtual presentations and building a personal brand on LinkedIn to leading virtual teams and designing impactful hybrid meeting policies. She has spoken at Fortune 500 companies, tech firms, top-ranked universities, government-funded organizations, and more.

She is currently Editorial Director at Prezi, a virtual presentation and collaboration solution for hybrid work, and was previously an editor at LinkedIn.

Lorraine Lee
Editorial Director at Prezi

Lorraine Lee

Lorraine is a top-rated virtual keynote speaker and leader at the intersection of editorial and tech, with more than 300,000 followers on LinkedIn who regularly turn to her for her insights and advice. Lorraine draws from her extensive experience to help professionals become more productive and successful on topics ranging from creating engaging virtual presentations and building a personal brand on LinkedIn to leading virtual teams and designing impactful hybrid meeting policies. She has spoken at Fortune 500 companies, tech firms, top-ranked universities, government-funded organizations, and more.

She is currently Editorial Director at Prezi, a virtual presentation and collaboration solution for hybrid work, and was previously an editor at LinkedIn.

Luke Collins

Luke is the SVP of Content Strategy at Leff, the Chicago-based content-marketing company, working daily with a talented, passionate team to bring to life the stories, expertise, and research of some of the world’s largest and most prestigious companies. He was a newspaper journalist in his native Australia, landing in the United States in 2001 as a foreign correspondent for The Australian Financial Review. Rather than return home, Luke was a freelance writer and then joined McKinsey & Company, eventually spending several years as an executive editor with McKinsey Publishing. In 2017, he joined Deloitte to run Deloitte Insights, and immediately prior to joining Leff was EY’s Global Editor-in-Chief. In the middle of all of this, Luke somehow convinced an American woman to marry him (and they have two sons!). Luke’s also living proof Aussies are not genetically wired to surf.

Luke Collins
SVP of Content Strategy at Leff

Luke Collins

Stephanie Izquieta

Stephanie is on the events programming team at CoinDesk, helping produce industry-leading content for live events. She graduated from Binghamton University with a Bachelor of Arts in Philosophy, Politics, & Law.

Prior to joining CoinDesk, she held roles in cannabis and tech where she focused on the advancement of professionals from non-traditional backgrounds.

Stephanie Izquieta
Events Content Manager at CoinDesk

Stephanie Izquieta

Prior to joining CoinDesk, she held roles in cannabis and tech where she focused on the advancement of professionals from non-traditional backgrounds.

Kanoe Namahoe

Kanoe Namahoe is the director of content for SmartBrief Education and Business Services. Kanoe has more than two decades of experience in B2B publishing with most of that time spent serving the K-20 education market. Before SmartBrief, she covered education technology news for Campus Technology and T.H.E Journal.

Kanoe Namahoe
Editorial Director at SmartBrief Education & Business Services

Kanoe Namahoe

Kanoe Namahoe is the director of content for SmartBrief Education and Business Services. Kanoe has more than two decades of experience in B2B publishing with most of that time spend serving the K-20 education market. Before SmartBrief, she covered education technology news for Campus Technology and T.H.E Journal.

Kelly Peters

Kelly Peters is JazzHR’s Communications and Content Manager. Her passion for storytelling and strategic communications is reflected in the content she develops and produces for growing businesses. With 9+ years of experience, Kelly honed her skills working with brands like NBCUniversal and Dicks Sporting Goods.

Kelly Peters
Communications & Content Manager at JazzHR

Kelly Peters

Mary Ellen Slayter

Mary Ellen Slayter is the founder and CEO. Before launching a content marketing firm, she served as director of content development at SmartBrief and as a columnist and editor at The Washington Post. She has an M.A. in journalism from the University of Maryland and a B.S. in agronomy from Louisiana State University. She can never resist asking people about their first job at dinner parties.

Mary Ellen Slayter
Founder and CEO of Rep Cap and Managing Editor

Mary Ellen Slayter

Tom Anderson

Tom Anderson is the Editorial Director at Rep Cap and managing editor of Managing Editor magazine. His work has appeared in CNBC.com, Forbes, Kiplinger’s Personal Finance, Money, Monocle and Wired. He was a 2008-09 Knight-Bagehot Fellow in Economics and Business Journalism at Columbia University. He was born in St. Louis, but his heart is in New York.

Tom Anderson
Editorial Director at Rep Cap; Managing Editor of ManagingEditor.com

Tom Anderson

Rocki Howard

Acknowledged as one of the Top 100 Minority Executives two years in a row, Rocki Howard is Chief People and Equity Officer at The Mom Project and host of the Voices of Diversity podcast. Rocki is a tenured talent acquisition strategist with Lean, Project Management, and HR certifications.

She is a proud over 40, black, Christian wife and mom who prioritizes being a voice for the underrepresented. She is on a mission to help her customers disrupt the intersection of diversity and recruitment and create systems that lead to simple, substantive, sincere, and sustainable diversity solutions.

She believes “If we change the lives of the historically excluded, we change the world.”

Rocki Howard
Chief People and Equity Officer at The Mom Project

Rocki Howard

She believes “If we change the lives of the historically excluded, we change the world.”

Sessions

Think Like a Content Boss with Jennifer Barrett

Jennifer Barrett, head of content at Fidelity and author of the book “Think Like a Breadwinner,” discusses her journey from financial journalism to content marketing, how she landed several book deals, and what it takes to run a 60-plus team.

Jennifer details how content marketing is different in a corporate environment compared to a startup. She gives her take on the latest innovations in content marketing with actionable advice on what’s working and what’s not. She also offers guidance on evaluating career opportunities and explains why women, in particular, should focus on wealth-building. Every content marketer who attends this session will learn something new.

Watch her session on-demand now.

Think Like a Content Boss
Jennifer Barrett

Think Like a Content Boss with Jennifer Barrett

Watch her session on-demand now.

Speed to Market-ing with Randy Frisch

Discover the framework and real-life examples to move fast as a team and accelerate buyers through their journey.

In the last year, more than ever, we’ve realized the opportunity created or lost through our ability to move fast as a marketing and sales organization. As priorities and market demands change on the fly, our ability to hit a launch target keeps us on track and even alive. On the other hand, missing our campaign dates or that timely sales reply creates a Launch Gap and further impacts our ability to remain relevant. Sourcing the right content at the right time and delivering it in a personalized experience is often the biggest impediment to success. Randy shares how to stay on track as a team and how to increase funnel velocity by looking at the right scope, controls and technology for your business. This talk is geared to demand, digital and content marketers with products and services that are complex yet timely, who are looking to embrace personalization and strategies like ABM.

Watch his session on-demand now.

Speed to Market-ing
Randy Frisch

Speed to Market-ing with Randy Frisch

Discover the framework and real-life examples to move fast as a team and accelerate buyers through their journey.

Watch his session on-demand now.

Representation Matters: Using Content Marketing to Enhance Diversity, Equity and Inclusion with Kelley Butler

In addition to driving clicks, conversions, and MQLs, content marketers have the additional — but just as daunting — role as gatekeepers in how we talk about race, ethnicity, and cultural competence. Successful efforts toward greater diversity, equity and inclusion (and the wider customer base that goes accompanies those efforts) can only go as far as how enthusiastically we embrace that role. How to make words matter.

Watch her session on-demand now.

Representation Matters: Using Content Marketing to Enhance Diversity, Equity and Inclusion
Kelley Butler

Representation Matters: Using Content Marketing to Enhance Diversity, Equity and Inclusion with Kelley Butler

Watch her session on-demand now.

Inside Out: Using Your Proprietary Data to Drive Your Content Marketing with Kristin Gribben

The Radford Data & Analytics platform at Aon delivers compensation insights to the world’s most innovative companies. To say they are data-driven is an understatement. And yet, the secret to their marketing is … great storytelling. Kristin Gribben takes us behind the scenes in how she and her team have used the data they gather in the course of their core business to create content marketing that builds trust with prospects and loyalty with current clients.

Watch her session on-demand now.

Inside Out: Using Your Proprietary Data to Drive Your Content Marketing
Kristin Gribben

Inside Out: Using Your Proprietary Data to Drive Your Content Marketing with Kristin Gribben

Watch her session on-demand now.

How to Create a Content Strategy to Reach Your Audience Where They Are with Albert Qian

As modern marketers, we’re challenged with appealing to an audience that consumes content in drastically different ways. We need to distribute ideas in a way that appeals to individual preferences including medium, time it takes to read and length.

Join Albert Qian, senior content marketing manager at Oracle’s HCM division, as he lays out his approach to creating and distributing content with wide appeal. You’ll learn:

How to identify your audience’s content consumption habits
Best practices for cascading ideas into different content forms
Tips and tricks for distributing content across different forms and channels

Watch his session on-demand now.

How to Create a Content Strategy to Reach Your Audience Where They Are
Albert Qian

How to Create a Content Strategy to Reach Your Audience Where They Are with Albert Qian

Join Albert Qian, senior content marketing manager at Oracle’s HCM division, as he lays out his approach to creating and distributing content with wide appeal. You’ll learn:

How to identify your audience’s content consumption habits
Best practices for cascading ideas into different content forms
Tips and tricks for distributing content across different forms and channels

Watch his session on-demand now.

Catalyst for Change: A Conversation with S. Mitra Kalita

Join Mary Ellen Slayter for a conversation with veteran journalist, author and media executive S. Mitra Kalita about the importance of cultivating and amplifying diverse sources in media.

Watch her session on-demand now.

Catalyst for Change: A Conversation with S. Mitra Kalita
S. Mitra Kalita

Catalyst for Change: A Conversation with S. Mitra Kalita

Join Mary Ellen Slayter for a conversation with veteran journalist, author and media executive S. Mitra Kalita about the importance of cultivating and amplifying diverse sources in media.

Watch her session on-demand now.

Mirror World: Doubling Down on Multiversal Events with Stephanie Izquieta

Stephanie Izquieta, events content manager at Coindesk, explains why event organizers need to think beyond physical location and begin thinking about multiversal experiences. Izquieta, who has produced cryptocurrency conferences that have drawn more than 10,000 attendees, shares her approach to creating events that boost engagement and leave people wanting more.

Watch her session on-demand now.

Mirror World: Doubling Down on Multiversal Events
Stephanie Izquieta

Mirror World: Doubling Down on Multiversal Events with Stephanie Izquieta

Watch her session on-demand now.

Let's Tell Better Stories: How Marketing & HR Can Team Up to Amplify Diverse Voices with Rocki Howard

As individual marketers, we don’t usually have complete control over the campaigns we work on. But we can push back when we see important voices being left out. Join Rocki Howard & Mary Ellen Slayter for a blunt and lively conversation about the intersection of D&I and content marketing. We’ll be sharing how to:

Close the gap between your publicly stated D&I goals and your actual talent strategy – starting with your company career site.
Build cross-functional teams that can amplify the voices of underrepresented talent in your organization.
Steer clear of woke-washed employer branding puts your diversity brand equity at risk.

Watch her session on-demand now.

Let's Tell Better Stories: How Marketing & HR Can Team Up to Amplify Diverse Voices
Rocki Howard

Let's Tell Better Stories: How Marketing & HR Can Team Up to Amplify Diverse Voices with Rocki Howard

Close the gap between your publicly stated D&I goals and your actual talent strategy – starting with your company career site.
Build cross-functional teams that can amplify the voices of underrepresented talent in your organization.
Steer clear of woke-washed employer branding puts your diversity brand equity at risk.

Watch her session on-demand now.

Reimagine How You Tell Stories on Social Media with Lyanne Alfaro

Lyanne Alfaro, a supervising producer and social media content director at Nasdaq, has spent her career working with emerging platforms. On any given day, Lynne hosts segments spotlighting entrepreneurs and thought leaders, produces live video content and contributes to Nasdaq’s podcast: Tomorrow’s Capital. Her work has been recognized by The Webby Awards, Digiday, PRNews, and the Society of American Business Editors and Writers.

Lyanne can help you sharpen your approach to audience engagement, strategy and execution for social media.

Watch her session on-demand now.

Reimagine How You Tell Stories on Social Media
Lyanne Alfaro

Reimagine How You Tell Stories on Social Media with Lyanne Alfaro

Lyanne can help you sharpen your approach to audience engagement, strategy and execution for social media.

Watch her session on-demand now.

How to Stand Out on Video and Boost LinkedIn Presence with Lorraine Lee

In a world that’s increasingly relying on video, knowing how to present yourself and your message over video is going to be critical to your success. The problem is, being on video can be scary and overwhelming.

Fortunately, with a few simple tips, you can ensure that you stand out, whether you’re leading a team meeting, hosting a webinar, presenting on the virtual stage or building your brand on social media sites like LinkedIn.

Join Lorraine Lee, the Editorial Director at Prezi, for a webinar designed to help you become a more effective virtual presenter. You’ll learn:

How to be more confident on video and keep your audience engaged
Best practices for video meetings and events
Tips and tricks for sharing video content on LinkedIn to reach a larger audience

Watch her session on-demand now.

How to Stand Out on Video and Boost LinkedIn Presence
Lorraine Lee

How to Stand Out on Video and Boost LinkedIn Presence with Lorraine Lee

Join Lorraine Lee, the Editorial Director at Prezi, for a webinar designed to help you become a more effective virtual presenter. You’ll learn:

How to be more confident on video and keep your audience engaged
Best practices for video meetings and events
Tips and tricks for sharing video content on LinkedIn to reach a larger audience

Watch her session on-demand now.

The Future of Content Strategy

Content is a powerful engine for generating and capturing business value, but that kind of magic doesn’t happen by accident. You need a strategy, and even that’s a moving target these days.

Closeout the day with Kanoe Namahoe, Luke Collins and Kelly Peters in a freewheeling conversation about the rapidly evolving business of content and how they’re developing and executing agile strategies that can keep pace.

Watch their session on-demand now.

The Future of Content Strategy
Luke Collins, Kelly Peters & Kanoe Namahoe

The Future of Content Strategy

Content is a powerful engine for generating and capturing business value, but that kind of magic doesn’t happen by accident. You need a strategy, and even that’s a moving target these days.

Watch their session on-demand now.

Schedule

Don't miss out!

All times are in U.S. Central Time (CT)

On the day of the event, all sessions will be hosted through Big Marker.

Take me to Big Marker

10:00 AM

Welcome

Tom Anderson & Mary Ellen Slayter

10:30 AM

Think Like a Content Boss

Jennifer Barrett

11:00 AM

Speed to Market-ing

Randy Frisch

11:30 AM

Representation Matters:Using Content Marketing to Enhance Diversity, Equity, and Inclusion

Kelley Butler

12:00 PM

Inside Out:Using Your Proprietary Data to Drive Your Content Marketing

Kristin Gribben

12:30 PM

How to Create a Content Strategy to Reach Your Audience Where They Are

Albert Qian

1:00 PM

Catalyst for Change

S. Mitra Kalita

1:30 PM

Mirror World:Doubling Down on Multiversal Events

Stephanie Izquieta

2:00 PM

Let’s Tell Better Stories:How Marketing & HR Can Team Up to Amplify Diverse Voices

Rocki Howard

2:30 PM

Reimagine How You tell Stories on Social Media

Lyanne Alfaro

3:00 PM

How To Stand Out on Video and Boost LinkedIn Presence

Lorraine Lee

3:30 PM

The Future of Content Strategy

Kanoe Namahoe, Luke Collins and Kelly Peters

4:00 PM

Wrap Up & Prizes

Tom Anderson & Mary Ellen Slayter

About Managing Editor

Never heard of us? Allow us to introduce ourselves.

Managing Editor is nurtured and loved by the team at Rep Cap, a content marketing agency that specializes in helping B2B companies create and execute their own thought leadership and brand publishing strategies.

10am - 4pm Central

The conference is over, but it's not too late to watch the sessions.

Time to FLEX your content marketing superpowers

Welcome to the 3rd annual Managing Editor Live virtual conference

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