Look, the last thing I want to think about is next year’s content marketing trends. It’s somehow already December, and 2025 is fewer than 30 days away.
But if I have to, so do you.
We’ve seen a lot of trends pop up in content marketing this year. AI, as is the case lately, was the big topic, and so were visual and interactive content, videos and thought leadership. The other elephant in the room — layoffs and the job market — played a big role in how teams work. According to Salesforce, 76% of marketers use AI to write copy and create basic content, and one reason might be that they can get more work done with fewer team members.
All of these content formats, tools and industry shifts impacted our work in 2024. So what do we have to look forward to in 2025?
The Content Marketing Trends
When talking about 2025, the trends from 2024 remain (mostly) the same. However, we now have a better idea of what AI can and should be able to do in the near future, as well as a stronger sense of its snowball effect.
For example, if AI is making written content a race to the bottom, then more people might turn toward audio and visual content to show off their thought leadership. Or, if more people are using AI to better personalize their content — and people are wary of sharing their data — then hyper-personalization might pose a bigger risk.
With all this in mind, I asked the content marketing community about the trends they’re looking forward to — and those they dread — in 2025. Here’s what they had to say.
Artificial Intelligence
Most marketers we spoke with admitted that there are two sides to the artificial intelligence coin. On the one hand, there was a lot of excitement about how AI can improve content marketing. Marketers are looking forward to increased efficiency, personalization (we’ll get to that later) and better augmentation.
“More and more advanced AI tools can now handle broad audience segments, so marketers can focus on content for individuals with specific interests and values,” says Bernard Meyer, Senior Director of Comms and Creative at Omnisend. “That said, while AI is a useful tool, companies have to be cautious of overusing its content. Most of the time it’s obvious when uninspired, inauthentic content is written by AI.”
It’s clear that the way we use AI to generate content needs to evolve in 2025 and beyond. “I think we’ll see more people learn how to use AI to augment writing while still ensuring their unique perspectives and points of view are incorporated — something that just doesn’t happen in AI-generated content,” says Ann Schreiber, owner of Copywriting For You. “And this will help meet Google’s requirements for EEAT (experience, expertise, authority, and trust) which really should be foundational in everything we write.”
On the other hand, the increasing use of generative AI for writing blog posts and other content creation has caused a lot of heartburn. “Right now, we’re seeing a lot of bad practices with people solely leveraging AI to write their articles,” Ann says. “This means that readers are getting vanilla content that doesn’t really add much value compared to all the other content out there.”
Several content marketers agree. “While AI tools are helpful for efficiency, I’m a bit wary of how it might impact authenticity and creativity,” says Kate Ross, Marketing Specialist at Irresistible Me. “Audiences are smart — they can tell when something lacks that human touch, and it’s so important to keep the connection genuine.”
Personalized and Relatable Content
With AI comes personalization, and 2025 may finally be the year it reaches its peak — or hits its limit. With AI supercharging the ability to create hyper-targeted content, marketers have the tools to deliver exactly what audiences want, sometimes before they even know they want it.
Robert Rodriguez, Head of Marketing at Slipintosoft, notes, “With big data becoming more sophisticated, we can tailor our content to create unique journeys for each customer, enhancing user experience and engagement significantly.”
Reilly Renwick, Chief Marketing Officer at Pragmatic Mortgage, agrees. “I’d say what excites me the most is the emergence of specified content (think niche communities, and personal experiences unique to few individuals), not just generic or one-size-fits-all,” Reilly says. “This move toward more personalized experiences will help make customer journeys smoother and more efficient, while building stronger connections.”
But here’s the rub: what happens when personalization goes too far? According to Statista, over 40% of people have stopped using a product after losing trust in the brand, and privacy concerns have played a major role in brand distrust. “While personalizing content can strengthen connections, overdoing it can make people uncomfortable. There’s a fine line between offering something relevant and crossing into privacy concerns,” says Frank Sondors, CEO of Salesforge.
This sentiment was echoed by Chris Bajda, owner of GroomsDay. “Making people feel like their every move online is being watched isn’t the same thing as personalization,” Chris says. “If a business is too particular, it might come off as cold or overly calculated.”
In 2025, personalization won’t just be about knowing your audience — it’ll be about ensuring your content feels authentic, not algorithmically manufactured. The key is striking the right balance between meeting people where they are while staying true to your brand’s humanity.
Interactive and Immersive Content
Static formats are boooring, according to our shortened attention spans and the amount of content we’re inundated with daily. Interactive and immersive content is designed to pull viewers in as active participants. This marketing trend has been rising for years — ever since people first heard the term “VR Headset” — but it might finally hit its stride in 2025.
“Imagine dynamic blog posts that adjust based on user input—like choose-your-own-adventure stories for B2B buyers,” says Damilola Ademuyiwa, SEO Specialist and Digital Marketer. “It’s a game-changer for engagement.”
Spencer Romenco, Chief Growth Strategist at Growth Spurt, echoes this excitement. “You could watch a brand’s promotional video and get to choose the direction it takes. We recently ran a campaign where viewers could pick different outcomes in a video, and it provided fantastic insights into their preferences.”
However, creating these immersive experiences requires not just creativity but also the resources to execute them effectively. Additionally, the race to adopt these technologies could leave some brands over-relying on flashy tech at the expense of substance. You’ll need to use these tools thoughtfully, balancing innovation with authenticity to create meaningful experiences — not just a couple of cool moments.
Bite-Sized Video Content
Speaking of shortened attention spans, bite-sized videos — short, impactful, and easily digestible — are no longer just a trend. They’re becoming a cornerstone of content strategies. Platforms like TikTok, Instagram Reels and YouTube Shorts have cemented this format as a go-to for brands looking to captivate audiences in seconds.
For many, the appeal lies in the format’s ability to showcase personality and creativity while delivering maximum impact in minimal time. “Short-form video content continues to take center stage, and its ability to deliver powerful, bite-sized stories keeps audiences engaged like never before,” says Inigo Rivero, Managing Director of House of Marketers. “The creative possibilities within this format are limitless, and I’m eager to see how brands and creators innovate further.”
Chris Bajda emphasizes the practical benefits of short-form videos for showcasing products. “Businesses like mine can quickly and [in a fun way] show off their goods on TikTok and Instagram Reels. I can show buyers how our personalized cufflinks or whiskey decanters are etched, for example, or talk about fun things like how to make a unique gift box for the groomsmen.”
However, the growing popularity of bite-sized videos raises concerns about the impact on content depth. Erika Mac Donald, founder and CEO of Engaging New Media, warns, “While short-form videos are great for quick engagement, there’s a risk they could overshadow more in-depth, valuable content. It’s important to strike a balance and ensure that while we embrace new formats, we don’t lose sight of the importance of comprehensive, well-researched content.”
Next year, you’ll need to integrate bite-sized videos into a broader content marketing strategy that still values authenticity. When done well, short-form video content can be more than just snackable — it can be unforgettable.
Content Saturation
In part thanks to AI-generated content, there’s another trend for next year that more and more marketers are worried about: content oversaturation. As more companies adopt AI for blog writing, videos and visual content, audiences will have more to sift through than ever before.
Chris Roy, Product and Marketing Director at Reclaim247, echoes this sentiment. “With platforms favoring constant, immediate updates, creators could feel pressured to produce a relentless stream of content. This demand not only stifles creativity but also risks burnout.”
Beyond burnout, over-saturation risks quality, too. Ashwin Ramesh, CEO of Synup, points out, “One content trend that I am dreading is content saturation and fast content. There will be more pressure to create consent on a faster scale, which can lead to quantity over quality in a lot of cases. It will become difficult to create genuine and valuable content to make a mark in all the noise.”
In 2025, avoiding content fatigue will require brands to focus on thoughtful, high-quality outputs rather than churning out endless material for the sake of visibility. You’ll need to ask yourself or your team: Is this content worth creating? If the answer is no, maybe it’s better left unmade. Balancing innovation and restraint will be the key to cutting through the noise.
Content Beyond 2025
One thing I’m hopeful for in 2025 is more balance — between innovation and authenticity, automation and creativity, depth and brevity. From leveraging AI to embracing bite-sized videos and immersive experiences, you have a whole internet of tools and strategies at your disposal.
But standing out will require more than just following trends in content marketing. You’ll need to be intentional, purposeful and committed to connecting with audiences on a human level.
The question for all of us isn’t just “What’s next?” but “What truly matters?” As you plan for 2025 and future trends of content marketing, remember the most impactful content isn’t always the flashiest or the fastest. It’s the content that resonates, engages and builds trust. And that’s a trend worth sticking with.
Like this content? Check out our LI newsletter!
