Managing Editor Career
Survey Report 2020

What is a fair content marketing salary?

Content marketers wear a lot of hats, and we know that you do so much more than write or edit. You make complex business decisions tied directly to business goals. You have a lot of different titles — writer, editor, director of content, social media manager — with a wild range of duties.

That’s why we decided to launch our first-ever content marketing career survey. We asked basic questions about your role at work, the tools you use to manage projects, your career experiences and ambitions, and your content marketing salary (pay and bonuses).

In total, 164 content marketers participated in the survey, including people working in B2C, B2B and government roles. The vast majority of respondents to our content marketing salary survey were based in the U.S. and Canada.

Content Marketing Salary Survey Highlights


Survey respondents were highly educated and mostly women. They were also overwhelmingly white, which is consistent with the general perception of the field not being very diverse.


Writing, editing and strategy were respondents’ favorite job duties. People reported being a lot less excited about budgeting, social media and vendor management.


We’re running lean teams. A majority of respondents manage teams of five people or less, whether it’s freelancers or staffers.


More than half of respondents were eligible for a bonus. The median bonus reported was $6,000 for 2019.


Responses point to a significant gender pay gap — and an even bigger pay differential between B2B content marketers and their B2C peers.

Download your copy of the full report.