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#MELive2020
Content from Managing Editor Live 2020, a virtual content marketing summit.
Calculating and Communicating Content Marketing ROI
From Novel to Noir: How Lacy Boggs Is Rethinking the Role of Storytelling in Marketing
Elements of Brand Journalism
How to Use Fear (Nicely) in Content Marketing
How to Conduct Content Audits
How to Incorporate Video Into Your Content Strategy
The Pros and Cons of Starting a Podcast
What Makes Up the Perfect Editorial Calendar?
Stand Out on Video and Boost Your LinkedIn Presence
How Marketing & HR Can Work Together to Tell Better Stories
Mirror World: Doubling Down on Events in the Metaverse with Stephanie Izquieta
Inside Out: Using Your Proprietary Data to Drive Your Content Marketing
How to Build a Thought Leadership Strategy
3 Product Management Lessons for Content Marketers
Why Postal’s Content Marketing Team Sips Its Own Champagne
Find Your Content Value Proposition
How to Create Content That Sells
Stop Marketing and Start Storytelling
Repurpose Content for Maximum ROI
A Primer on Strategic Content Marketing Goals
The Dangers of Woke-Washed Advertising
Make the Connection with Nonprofit Content Marketing
Commit to Creating Culturally Inclusive Marketing
Yello Makes the Most of Topic Clusters
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