About Mary Ellen

Mary Ellen Slayter is CEO of Rep Cap. Before creating her own content marketing firm, she served as director of content development and a senior general business and finance editor at SmartBrief, a leading publisher of e-mail newsletters. Before joining SmartBrief, she spent 8 years at The Washington Post, where she authored the Career Track column and worked as an editor in the business news department. You can find Mary Ellen on Twitter @MESlayter.

Mary Ellen's Articles

journalism lessons content marketing

5 Journalism Lessons to Transform Your B2B Content

writing technology

Dictionary Champion Erin McKean, on Why Writers Should Love Coding

storytelling thought leadership

Want Better Thought Leadership? Tell Better Stories

Surprise! What Every Writer Needs to Know

Surprise! What Every Writer Needs to Know

how to give better marketing presentations

How to Give Better Marketing Presentations


Playwright Christine Hoang on the Power of Genuine Inclusivity in the Arts

elements of a great story

3 Elements of a Great Story from Kenny Nguyen

content strategy

Zen and the Art of Content Marketing

gated content

Why You Should Give Away Your Best Thinking

managing editor

What Is a Managing Editor?

social media marketing for b2b health care

Social Media Marketing for B2B Health Care

advocate marketing

How Influitive Uses Advocate Marketing to Get Results

content marketing plan

Why “Creativity” Is Overrated in Content Marketing

Should I Share Competitors' Content?

Should We Share Our Competitors’ Content?

How to Create Thought Leadership Content

David C. Baker, on How to Develop Thought Leadership Content

Winning Internal Support for Content Marketing

Winning Internal Support for Content Marketing

social media marketing for financial services Photo by David Marcu

Social Media Marketing for Financial Services

b2b buying decisions

What B2B Marketers Need to Know About Millennials

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