About Mary Ellen

Mary Ellen Slayter is CEO of Rep Cap. Before creating her own content marketing firm, she served as director of content development and a senior general business and finance editor at SmartBrief, a leading publisher of e-mail newsletters. Before joining SmartBrief, she spent 8 years at The Washington Post, where she authored the Career Track column and worked as an editor in the business news department. You can find Mary Ellen on Twitter @MESlayter.

Mary Ellen's Articles

content ROI
Marketing

How to Change the Conversation About Content ROI

By Mary Ellen Slayter
Thought Leadership on a Shoestring
Marketing

Thought Leadership on a Shoestring

By Mary Ellen Slayter
Why It’s Worth Rethinking Your LinkedIn Strategy
Marketing

Why It’s Worth Rethinking Your LinkedIn Strategy

By Mary Ellen Slayter
Help People Get Where They’re Going: Editing and Management Advice from SmartBrief’s James daSilva
Management

Help People Get Where They’re Going: Editing and Management Advice from SmartBrief’s James daSilva

By Mary Ellen Slayter
What B2B Marketers Can Learn from a Professional Mermaid
Inspiration

What B2B Marketers Can Learn from a Professional Mermaid

By Mary Ellen Slayter
Content Marketers, Start Thinking of Your Buyers as Humans, Not ‘Accounts’
Marketing

Content Marketers, Start Thinking of Your Buyers as Humans, Not ‘Accounts’

By Mary Ellen Slayter
journalism lessons content marketing
Writing

5 Journalism Lessons to Transform Your B2B Content

By Mary Ellen Slayter
writing technology
Writing

Dictionary Champion Erin McKean, on Why Writers Should Love Coding

By Mary Ellen Slayter
storytelling thought leadership
Marketing

Want Better Thought Leadership? Tell Better Stories

By Mary Ellen Slayter
Surprise! What Every Writer Needs to Know
Writing

Surprise! What Every Writer Needs to Know

By Mary Ellen Slayter
how to give better marketing presentations
Career

How to Give Better Marketing Presentations

By Mary Ellen Slayter
Playwright
Inspiration

Playwright Christine Hoang on the Power of Genuine Inclusivity in the Arts

By Mary Ellen Slayter
elements of a great story
Inspiration

3 Elements of a Great Story from Kenny Nguyen

By Mary Ellen Slayter
content strategy
Management

Zen and the Art of Content Marketing

By Mary Ellen Slayter
gated content
Marketing

Why You Should Give Away Your Best Thinking

By Mary Ellen Slayter
managing editor
Career

What Is a Managing Editor?

By Mary Ellen Slayter
social media marketing for b2b health care
Marketing

Social Media Marketing for B2B Health Care

By Mary Ellen Slayter
advocate marketing
Marketing

How Influitive Uses Advocate Marketing to Get Results

By Mary Ellen Slayter
content marketing plan
Management

Why “Creativity” Is Overrated in Content Marketing

By Mary Ellen Slayter
Should I Share Competitors' Content?
Marketing

Should We Share Our Competitors’ Content?

By Mary Ellen Slayter
How to Create Thought Leadership Content
Inspiration

David C. Baker, on How to Develop Thought Leadership Content

By Mary Ellen Slayter
Winning Internal Support for Content Marketing
Management

Winning Internal Support for Content Marketing

By Mary Ellen Slayter
social media marketing for financial services Photo by David Marcu
Marketing

Social Media Marketing for Financial Services

By Mary Ellen Slayter
b2b buying decisions
Marketing

What B2B Marketers Need to Know About Millennials

By Mary Ellen Slayter

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