About Mary Ellen

Mary Ellen Slayter

Mary Ellen Slayter is CEO of Rep Cap. Before creating her own content marketing firm, she served as director of content development and a senior general business and finance editor at SmartBrief, a leading publisher of e-mail newsletters. Before joining SmartBrief, she spent 8 years at The Washington Post, where she authored the Career Track column and worked as an editor in the business news department. You can find Mary Ellen on Twitter @MESlayter.

Mary Ellen's Articles

content marketing virtual conference
Inspiration

Managing Editor Live 2020: Reboot

By Mary Ellen Slayter
content marketing career
Career

Managing Editor Releases First Content Marketing Career Report

By Mary Ellen Slayter
Content Marketing in the Time of Coronavirus
Marketing

Content Marketing in the Time of Coronavirus

By Mary Ellen Slayter
How Topic Clusters Revived Yellos Content Marketing Strategy
Management

Yello Makes the Most of Topic Clusters

By Mary Ellen Slayter
BBQGuys’ Cullen Boudreaux, on Content as Customer Experience
Marketing

BBQGuys’ Cullen Boudreaux, on Content as Customer Experience

By Mary Ellen Slayter
How athenahealth Unites Sales and Marketing Through Content
Management

How athenahealth Unites Sales and Marketing Through Content

By Mary Ellen Slayter
3 Ways to Convince Your Employees to Share your Brand Content
Marketing

3 Ways to Convince Your Employees to Share Brand Content

By Mary Ellen Slayter
LinkedIn for thought leadership
Marketing

Everything You Ever Wanted to Know About LinkedIn for Thought Leadership — But Were Afraid to Ask

By Mary Ellen Slayter
How-to-be-a-better-interviewer
Writing

How to Be a Better Interviewer

By Mary Ellen Slayter
What is a Managing Editor?
Career

What Is a Managing Editor?

By Mary Ellen Slayter
What Content Marketers Need to Know About
Tech

The Future of Content Marketing and AI

By Mary Ellen Slayter
The New Content Superpower: Curation
Marketing

The New Content Superpower: Curation

By Mary Ellen Slayter
How to Change the Conversation About Content ROI
Marketing

How to Change the Conversation About Content ROI

By Mary Ellen Slayter
Email is Dead. Long Live Email
Podcast

Email Is Dead. Long Live Email!

By Mary Ellen Slayter
Thought Leadership on a Shoestring Budget
Marketing

Thought Leadership on a Shoestring Budget

By Mary Ellen Slayter
How to Find Your Voice
Podcast

How to Find Your Voice

By Mary Ellen Slayter
Why It’s Worth Rethinking Your LinkedIn Strategy
Marketing

Why It’s Worth Rethinking Your LinkedIn Strategy

By Mary Ellen Slayter
James daSilva on Leadership and Management Content
Management

James daSilva, on Leadership and Management Content

By Mary Ellen Slayter
What B2B Marketers Can Learn from a Professional Mermaid
Inspiration

What B2B Marketers Can Learn from a Professional Mermaid

By Mary Ellen Slayter
Buyers Are People Not Accounts
Marketing

Buyers Are People, Not ‘Accounts’

By Mary Ellen Slayter
5 Journalism Lessons to Transform Your B2B Content
Writing

5 Journalism Lessons to Transform Your B2B Content

By Mary Ellen Slayter
Dictionary Champion Erin McKean, on Why Writers Should Love Coding
Inspiration

Dictionary Champion Erin McKean, on Why Writers Should Love Coding

By Mary Ellen Slayter
Want-better-thought-leadership-tell-better-stories
Marketing

Want Better Thought Leadership? Tell Better Stories

By Mary Ellen Slayter
Surprise! What Every Writer Needs to Know
Writing

Surprise! What Every Writer Needs to Know

By Mary Ellen Slayter
Ann Handley on Writing, Marketing and ‘Poking Your Nose Out’
Career

Ann Handley on Writing, Marketing and ‘Poking Your Nose Out’

By Mary Ellen Slayter
How to Give Better Marketing Presentations
Career

How to Give Better Marketing Presentations

By Mary Ellen Slayter
inclusive in the arts
Inspiration

The Power of Genuine Inclusivity in the Arts

By Mary Ellen Slayter
elements of a great story
Inspiration

3 Elements of a Great Story from Kenny Nguyen

By Mary Ellen Slayter
Zen and the Art of Content Marketing
Management

Zen and the Art of Content Marketing

By Mary Ellen Slayter
Why You Should Give Away Your Best Thinking
Marketing

Why You Should Give Away Your Best Thinking

By Mary Ellen Slayter
Social Media Marketing for B2B Health Care
Marketing

Social Media Marketing for B2B Health Care

By Mary Ellen Slayter
How Influitive Uses Advocate Marketing to Get Results
Marketing

How Influitive Uses Advocate Marketing to Get Results

By Mary Ellen Slayter
Why Creativity is Overrated in Content Marketing
Management

Why “Creativity” Is Overrated in Content Marketing

By Mary Ellen Slayter
Should We Share Our Competitors’ Content
Marketing

Should We Share Our Competitors’ Content?

By Mary Ellen Slayter
thought leadership content
Inspiration

Developing Authentic Thought Leadership Content

By Mary Ellen Slayter
Winning Internal Support for Content Marketing
Management

Winning Internal Support for Content Marketing

By Mary Ellen Slayter
Social Media Marketing for Financial Services
Marketing

Social Media Marketing for Financial Services

By Mary Ellen Slayter
Can You Use Pinterest for B2B Marketing?
Marketing

Can You Use Pinterest for B2B Marketing?

By Mary Ellen Slayter
What B2B Marketers Need to Know About Millennials
Marketing

What B2B Marketers Need to Know About Millennials

By Mary Ellen Slayter

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