About Mary Ellen

Mary Ellen Slayter

Mary Ellen Slayter is CEO of Rep Cap. Before creating her own content marketing firm, she served as director of content development and a senior general business and finance editor at SmartBrief, a leading publisher of e-mail newsletters. Before joining SmartBrief, she spent 8 years at The Washington Post, where she authored the Career Track column and worked as an editor in the business news department. You can find Mary Ellen on Twitter @MESlayter.

Mary Ellen's Articles

Dice red in a metal bucket. Concept of random numbers..

Managing Editor Live: The Future of Content Marketing Careers

content marketing virtual conference

Managing Editor Live 2020: Reboot

content marketing career

Managing Editor Releases First Content Marketing Career Report

Content Marketing in the Time of Coronavirus

Content Marketing in the Time of Coronavirus

How Topic Clusters Revived Yellos Content Marketing Strategy

Yello Makes the Most of Topic Clusters

BBQGuys’ Cullen Boudreaux, on Content as Customer Experience

BBQGuys’ Cullen Boudreaux, on Content as Customer Experience

How athenahealth Unites Sales and Marketing Through Content

How athenahealth Unites Sales and Marketing Through Content

3 Ways to Convince Your Employees to Share your Brand Content

3 Ways to Convince Your Employees to Share Brand Content

LinkedIn for thought leadership

Everything You Ever Wanted to Know About LinkedIn for Thought Leadership — But Were Afraid to Ask

How-to-be-a-better-interviewer

How to Be a Better Interviewer

What is a Managing Editor?

What Is a Managing Editor?

What Content Marketers Need to Know About

The Future of Content Marketing and AI

The New Content Superpower: Curation

The New Content Superpower: Curation

How to Change the Conversation About Content ROI

How to Change the Conversation About Content ROI

Email is Dead. Long Live Email

Email Is Dead. Long Live Email!

Thought Leadership on a Shoestring Budget

Thought Leadership on a Shoestring Budget

How to Find Your Voice

How to Find Your Voice

Why It’s Worth Rethinking Your LinkedIn Strategy

Why It’s Worth Rethinking Your LinkedIn Strategy

James daSilva on Leadership and Management Content

James daSilva, on Leadership and Management Content

What B2B Marketers Can Learn from a Professional Mermaid

What B2B Marketers Can Learn from a Professional Mermaid

Buyers Are People Not Accounts

Buyers Are People, Not ‘Accounts’

5 Journalism Lessons to Transform Your B2B Content

5 Journalism Lessons to Transform Your B2B Content

Dictionary Champion Erin McKean, on Why Writers Should Love Coding

Dictionary Champion Erin McKean, on Why Writers Should Love Coding

Want-better-thought-leadership-tell-better-stories

Want Better Thought Leadership? Tell Better Stories

Surprise! What Every Writer Needs to Know

Surprise! What Every Writer Needs to Know

Ann Handley on Writing, Marketing and ‘Poking Your Nose Out’

Ann Handley on Writing, Marketing and ‘Poking Your Nose Out’

How to Give Better Marketing Presentations

How to Give Better Marketing Presentations

inclusive in the arts

The Power of Genuine Inclusivity in the Arts

elements of a great story

3 Elements of a Great Story from Kenny Nguyen

Zen and the Art of Content Marketing

Zen and the Art of Content Marketing

Why You Should Give Away Your Best Thinking

Why You Should Give Away Your Best Thinking

Social Media Marketing for B2B Health Care

Social Media Marketing for B2B Health Care

How Influitive Uses Advocate Marketing to Get Results

How Influitive Uses Advocate Marketing to Get Results

Why Creativity is Overrated in Content Marketing

Why “Creativity” Is Overrated in Content Marketing

Should We Share Our Competitors’ Content

Should We Share Our Competitors’ Content?

thought leadership content

Developing Authentic Thought Leadership Content

Winning Internal Support for Content Marketing

Winning Internal Support for Content Marketing

Social Media Marketing for Financial Services

Social Media Marketing for Financial Services

Can You Use Pinterest for B2B Marketing?

Can You Use Pinterest for B2B Marketing?

What B2B Marketers Need to Know About Millennials

What B2B Marketers Need to Know About Millennials

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