Join our Winning Team as a SEO Strategist – Content

When was the last time you bragged about where you work? At CARFAX, we do it every day. Why? Because we’re proud to work for a company with a strong mission and trusted brand. We’re proud to work with people who care about what they do and work hard every day to deliver their best. We’ve created the type of company culture where the term, “work- hard play- hard” isn’t just a catchy saying, it’s part of the #CARFAXdifference!

CARFAX is growing and seeking a SEO Strategist who is looking for a new opportunity with a GREAT company. Our ideal candidate is passionate about SEO, a self-starter with an entrepreneurial spirit and a curious personality who is ready to take their career to the next level.

This position is full time and based in the US. We are open to considering remote candidates who are willing to travel on a quarterly basis to our offices in Centreville, VA.

As a SEO Strategist, you will:

  • Perform keyword research to identify content gaps and opportunities for organic traffic growth
  • Lead CARFAX’s longtail content SEO strategy across consumer-facing pages
  • Collaborate with cross-functional teams; including engineering, project management, product management, analytics, and other SEO team members to test and implement features and enhancements that leverage scalable content
  • Identify opportunities to optimize content for semantic search
  • Ensure use of user-generated content maintains high relevancy and quality
  • Define metrics that inform the success of new content, monitor performance, and determine roll-out strategy based on data-driven insights

To be considered for this role, you will need:

  • At least 5-7 years experience supporting SEO initiatives with a heavy focus on content strategy
  • Demonstrated track record of leveraging user-generated content or scalable data-driven insights to grow organic search rankings and traffic
  • Curiosity and natural energy to want to move the needle faster
  • You work proactively rather than reactively
  • Entrepreneurial mindset, with a bias toward action and customer focused innovation
  • Self-directed and collaborative person who knows how to prioritize tasks and get them done
  • Impeccable organization skills
  • Highly collaborative with excellent communication skills


CARFAX, part of S&P Global Mobility, helps millions of people every day confidently shop, buy, service and sell used cars with innovative solutions powered by CARFAX vehicle history information. The expert in vehicle history since 1984, CARFAX provides exclusive services like CARFAX Used Car Listings, CARFAX Car Care, CARFAX History-Based Value and the flagship CARFAX® Vehicle History Report™ to consumers and the automotive industry. CARFAX owns the world’s largest vehicle history database and is nationally recognized as a top workplace by The Washington Post and Shop, Buy, Service, Sell – Show me the CARFAX™. S&P Global Mobility is a division of S&P Global (NYSE: SPGI). S&P Global is the world’s foremost provider of credit ratings, benchmarks, analytics and workflow solutions in the global capital, commodity and automotive markets.

CARFAX is an Affirmative Action/Equal Opportunity Employer. It is the policy of CARFAX to provide equal employment opportunity to all persons regardless of race, color, sex, pregnancy, religion, national origin, age, ancestry, citizenship status, veteran status, military status, disability or handicap, sexual orientation, genetic information or any other status protected by federal, state or local law. In addition, CARFAX will provide reasonable accommodations for qualified individuals with disabilities. We maintain a drug-free workplace. We are a participant in E-Verify.

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