About Us

Rho is on a mission to make finance frictionless for business. Our team and technology power high-performing companies with an end-to-end finance platform that seamlessly enables teams to safely conduct and manage company cash and spending across commercial-grade banking, corporate cards, A/P and more.

About the Role

Rho is seeking a skilled writer and content marketer as we build out our team. You’ll work closely with your peers in Marketing as well as the Sales, Sale Development and Product teams. You’ll craft customer-centric content for articles, blog posts, campaigns, product materials, sales enablement, social media posts, and more.

Our ideal candidate has an interest in finance and a knack for transforming complicated topics into easy-to-understand, compelling copy that engages our CFO audience and highlights our commitment to helping reduce day-to-day friction in their organizations. You enjoy moving seamlessly from authoring long-form, educational content to short & punchy campaign copy, and you appreciate that the best content won’t reach its potential without a thoughtful distribution plan that meets customers where they are. You also understand how SEO impacts organic traffic and are adept at incorporating keywords into a piece of content without compromising its integrity.

Our Marketing & Comms team is small and growing, so you’ll create and test new ideas, evaluate impact, and have responsibility for the development and tactical implementation of our content plan. You’ll focus on work that enhances our brand and drives business growth. Of course, this is a team endeavor, and you can expect lots of teamwork, support and coaching. You’ll report to the VP of Marketing & Communications.

Responsibilities

  • Write and edit differentiated, high-quality content that enhances Rho’s brand, drives growth, and supports CFOs and finance teams. You’ll author articles, blog posts, newsletters, product and sales enablement material, social copy, landing pages, and campaigns.
  • Partner with our design team to bring our brand to life, with a focus on developing our voice, tone, content principles and style guide.
  • Support SEO and SEM by prioritizing, writing, and optimizing content so that it ranks highly in search results.
  • Contribute to all sorts of campaigns and brand work alongside team members across the org.
  • Collaborate with freelancers, partners and members of finance teams to build a robust network of content contributors.
  • Interview CFOs, founders, and other industry experts to develop case studies, customer stories, and thought leadership pieces.
  • Follow industry developments, news, and trends of interest to CFOs and their teams so that we create content that resonates with Rho’s audience.
  • Use Google Analytics and other tools to evaluate the performance of your stories, and use learnings to optimize metrics and drive readership of our blog and other content properties.
  • Partner with marketing team members to develop distribution strategies for all long-form content so that we ensure there’s a robust audience for our work.
  • Audit, review, optimize, and edit existing content to inform future content plans.
  • Edit content for accuracy, brand consistency, correct grammar, and SEO improvements.

Requirements

  • 3+ years of copywriting, journalism or content experience, preferably with business finance or fintech writing experience. An aptitude and passion for marketing if you don’t have content marketing experience.
  • Exceptional written and verbal communication skills with the ability to write both long- and short-form content.
  • Passion for storytelling and a customer-first mindset. A proven ability to translate technical and industry jargon into clear, concise copy that is of interest to readers.
  • Skilled in SEO best practices and keyword placement
  • Strong research skills with curiosity for industry trends.
  • Data-driven approach to content marketing, using metrics to inform decisions and priorities.
  • Familiarity with analytics tools like Google Analytics, keyword research tools such as SimilarWeb, and CMS tools.
  • Remarkable collaborative skills and interest in developing content that enhances our brand, drives growth, and makes us all proud
  • Excellent organizational and project management skills, with attention to detail that’s second to none
  • Ability to prioritize and manage multiple projects and deadlines
  • Curiosity, an eagerness to learn, enthusiasm for problem solving, and a growth mindset.

Our people are our most valuable asset. As a Rho’er you’ll receive a generous compensation and benefits package that reflects the value of your contributions.

Diversity and transparency are core values at Rho. We’re passionate about building and sustaining an inclusive and equitable environment for all those involved with our mission, including employees, contractors, candidates, customers and vendors. We believe every member of the Rho community enriches our ability to provide a broad range of ways to understand and engage with the market, identify problems, and drive solutions that align with our mission. We welcome all qualified applications and support each of our Rho’ers with ongoing professional growth opportunities.

To apply for this job please visit boards.greenhouse.io.