As a leader in the science of nutrition, Nestlé Health Science believes in empowering healthier lives for patients and consumers through a rich product portfolio featuring top brands such as Garden of Life®, Nature’s Bounty®, Vital Proteins®, Nuun®, Persona Nutrition®, BOOST®, Carnation Breakfast Essentials®, Peptamen®, Compleat Organic Blends®, and more, as well as through Aimmune Therapeutics, a biopharmaceutical company developing therapies to prevent, manage and treat food, GI and metabolic-related diseases.

Our team members are challenged to make a genuine impact and play an integral role in driving the business forward. We embrace a dynamic culture that always puts the consumer first, and where ownership, accountability and agility are celebrated at every level. To help our people thrive, we offer expansive career growth potential, the opportunity to work alongside and learn from talented colleagues with diverse backgrounds and skill sets, and a range of best-in-class benefits.

We have more than 11,000 employees around the world, and products available in over 140 countries.

This position is not eligible for Visa Sponsorship.

Position Summary:

The Manager, Digital Marketing will oversee the entire digital experience for Consumer Care brands like BOOST and Carnation Breakfast Essentials, inclusive of Paid, Owned, Earned and E-Commerce channels, partnering closely with brand and cross-functional teams (Digital Strategic Innovation (DSI) team, E-Commerce, Media, Creative Excellence, etc.).

The Digital Marketing Manager will oversee the development of the brands’ annual digital strategy aligned with brand objectives, and then lead execution of those recommended tactics and activations. This includes Content Strategy as a significant and ongoing deliverable.

This role is a fit for someone who is passionate about digital and can develop a vision with how they want their assigned brands to evolve in a competitive landscape. Being a highly central and cross functional role, relationship building, and autonomous management are critical to success.

Responsibilities:

  • Develop and lead the annual digital brand strategy, recommending impactful strategies and respective tactics that deliver on brand objectives
  • Bachelors Degree in Marketing or similiar
  • Partner with DSI team on the delineation of strategies and tactics that will be included in the annual digital brand plan
  • Present plan to brand teams and align on the key digital initiatives and investments for the year, for which the brand needs to provide support
  • Oversee the Digital Brand ecosystem and consumer journey, including the ongoing roadmap for continuous evolution and improvement
  • Partner with Media team to execute media activations, including owning the creative development
  • Manage and maintain owned channels, such as the brand website, social media channels, CRM, SEO, etc. in partnership with subject matter experts within the DSI team
  • Monitor and report performance of the entire digital ecosystem for BOOST and Carnation Breakfasts Essentials. Link qualitative and quantitative performance indicators to brand objectives
  • Monitor trends, competitors, and best practices to keep the larger team appraised on what is working, what’s not working and what is happening outside of our brand
  • Partner with eCommerce and Customer Strategy Teams to align digital plans with ecommerce plans in support of a complete and consistent customer journey
  • Partner with Media, Brand, and eCommerce team to develop annual eCommerce Media Plans within holistic media planning process
  • Lead content creation process for product detail pages, ensuring alignment with industry best practices and brand guidelines
  • Leverage owned and operated digital channels to drive website traffic and DTC conversions
  • Lead content strategy for paid, organic, and eCommerce product page placements
  • Partner with Creative Excellence to lead and drive the creative briefing process, seeing content through from conception to deployment
  • Track, analyze, and report digital content performance
  • Monitor trends, competitors, and best practices to keep the organization informed of best in class

Requirements:

  • 5-7 Years of Experience in Digital Marketing on a consumer facing brand or business
  • Must be analytical and results driven with a focus on leveraging data and insights
  • Must be a creative thinker who is comfortable proposing and presenting ideas or recommendations to stakeholders at all levels
  • Must be able to operate with autonomy, capable of problem solving in real time
  • Experience or understanding of Amazon and eCommerce is a huge plus
  •  Eager to take a role with both strategic and operational requirements
  • Analytical mindset with the ability to translate customer behavior into actions
  • Enjoy working in a dynamic and collaborative environment
  • Excellent communication skills (written and oral) with exceptional attention to detail
  • Experience working and leading cross-functional teams, as well as collaborate with outside partners
  • Project management skills with the ability to manage multiple priorities in a fast-paced environment

Requistion ID # 199691

It is our business imperative to remain a very inclusive workplace.

To our veterans and separated service members, you’re at the forefront of our minds as we recruit top talent to join Nestlé. The skills you’ve gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role.  In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities.  Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.

The Nestlé Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment.  All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, medical condition, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at accommodations@nestle.com or please dial 711 and provide this number to the operator: 1-800-321-6467.

This position is not eligible for Visa Sponsorship.

To apply for this job please visit jobdetails.nestle.com.