We are currently seeking a Content Manager to join our Marketing Team.

The primary purpose of this position is to assist La Capitol Federal Credit Union to live out its mission to improve the financial well-being of our members. To meet this goal, the position must deliver outstanding service to both internal and external members. The Content Manager will support the sales and marketing team. The Content Manager position will assist with and manage the development, implementation, and analysis of content on various platforms. The ideal candidate will have strong written communication skills, a strong understanding of outbound email and targeting campaigns, and a detailed understanding of website analytics.

Essential Duties and Responsibilities

  • Develop outbound emails and drip marketing for targeted and general membership campaigns
  • Copywriting for newsletters, emails, web content and other needs
  • Track marketing campaigns to completion and report on results across all channels
  • Prepare direct mail data and media for distribution and coordinate with mail house
  • Coordinate development, printing, and distribution of monthly statement inserts
  • Coordinate distribution of campaign materials to all branch locations
  • Assist with social media efforts
  • Coordinate print marketing materials such as brochures and mailers by writing copy and formatting content and graphics
  • Create support materials, including PDF forms for all departments
  • Gather member/product testimonials, including video, for use in all channels
  • Develop (write, record, and edit) product videos for use on company website and training
  • Develop web forms and surveys for the collection of data and member feedback
  • Coordinate materials for in-house lobby video displays and update regularly
  • Maintain and update audio library for phone hold system
  • Website updates/maintenance
  • Assist with promotional activities
  • Collaborate with colleagues in other departments, including sales, compliance, lending, e-commerce, and training
  • Research and update competitor database to conduct a comparative analysis of company performance in the market
  • Analyze data compiled from questionnaires and other market research
  • Analyze data to uncover industry trends
  • Understands compliance issues and attends training as they relate to member services including but not limited to: Bank Secrecy Act, Reg P, and Patriot Act
  • Education and/or Experience: Bachelor’s degree (B. A.) from four-year College or university; or three to five years relevant content development and marketing experience; or equivalent combination of education and experience required.

Other duties may be assigned.

Qualifications:

  • Exceptional verbal and written communication skills; must exhibit a strong understanding of grammar, spelling, and punctuation.
  • Proficient in Microsoft Office
    • Excel
    • Word
    • Adobe Creative Cloud
  • Ability to handle multiple projects with varied timelines.
  • Strong problem-solving skills
  • Receptive to opportunities for continuing education and professional development
  • Video content development experience is a plus
  • HubSpot MarketingHub experience is a plus
  • Ability to adapt to change in a fast-paced environment

To apply for this job please visit www.lacapfcu.org.