Convera is the largest non-bank B2B cross-border payments company in the world.  Leveraging decades of industry expertise to deliver smarter money movements, Convera is committed to ensuring that our customers capture more value with every transaction.  Convera is the new brand of Western Union Business Solutions which was recently acquired by two PE firms – Goldfinch Partners and Baupost.  As a standalone Fintech company, Convera will build on its customer-driven culture and accelerate its investments in innovation and people to drive growth.

WHAT WE DO & WHO WE SERVE

Convera provides technology-led payment solutions and serves a diverse group of customers across the globe from small business owners to enterprise treasurers and educational and financial institutions.  Powered by a sophisticated and expansive global settlement network, our capabilities range from simple currency exchanges to complex cross-border transactions.  Our solutions are built for efficiency, accuracy, and compliance to alleviate risk and accelerate smart decisions for businesses of all shapes and sizes.

In 2021, the company processed over $170 billion in transactions while serving more than 30,000 small and medium-sized businesses, educational institutions, financial institutions, law firms, and NGOs spanning 200+ countries and territories and 140+ currencies.  Convera is the preferred solution for some of the fastest-growing segments of the B2B cross-border payments markets.

WHAT WE ARE LOOKING FOR & IDEAL CANDIDATE

We are seeking a global Director of Brand & Content with a proven ability to deliver impactful global brand, content, and communication strategies. Reporting to the global VP of Marketing and a key member of the Marketing Leadership Team, the Director of Brand & Content is the steward of the Convera brand. The ideal candidate knows how to leverage our identity, values, and capabilities into a compelling brand story that positions Convera as an expert and leader in Fintech. This requires an individual who can combine a vision for the future of cross-border commerce with an ability to execute with excellence, agility, and frugality.  The Director of Brand & Content brings deep expertise in brand strategy and governance, creative services, and content marketing.

RESPONSIBILITIES

  • Lead strategy, governance, and execution for the Convera brand including:
    • Purpose and pillars: what we stand for
    • Content, communications, and creative strategy: what we say
    • Asset production and localization: how we look
    • Planning and execution across channels: how we are found
  • Inspire and manage a high-performing team of writers, designers, digital marketers, and researchers who are accountable for Convera brand experiences and content publishing across all use cases
  • Manage strategy and execution for owned and earned channels: website, blog, social media, PR, and analyst relations
  • Drive creative direction, design, copywriting, production, and delivery of assets across:
    • Integrated campaigns for awareness, acquisition, and retention
    • Website experiences
    • Editorial and thought leadership
    • Enablement for GTM across direct sales, partners, and product launches.
  • Collaborate closely with Product Marketing, Product Management, and GTM teams to enable the launch of new solutions and entry into new verticals and markets
  • Drive innovation and experimentation to ensure our marketing practice is modern and relevant by identifying high potential channels, new formats, and new methods for distribution and measurement
  • Build and implement processes and mechanisms to drive productivity while frugally managing resources and budgets

BASIC QUALIFICATIONS

  • 15+ years of B2B marketing experience with direct responsibility for brand strategy, creative services, and content marketing
  • 10+ years of digital marketing experience with emphasis on integrated experiences that span channels and formats
  • 10+ years of people management experience, ideally as a leader of leaders
  • Experience managing an end-to-end creative, content, and production process, including localization with a mixed resource model that leverages both full-time employees and agency partners

PREFERRED QUALIFICATIONS

  • Creative problem-solver with a growth mindset; actively and intuitively seeks ways to simplify process and improve performance
  • Demonstrated sound business judgment and the ability to think strategically about a quickly growing business alongside the interest and ability to dive into tactical details
  • Strong analytical and quantitative skills; ability to use research, hard data and metrics to challenge assumptions, generate credible forecasts, and solve problems
  • Comfortable with ambiguity – able to establish strategic direction and execute effectively in a global, matrixed organization
  • Exceptional written and verbal communication skills, capable of owning and writing complex documents and presenting/influencing VP+ stakeholders

SALARY, BONUS & BENEFITS

  • Base – TBD
  • Target bonus 50% (0.5-1.5 bonus range)
  • Employer matched retirement plan
  • Convera offers a comprehensive benefits package
  • Ideal candidate would be based in Seattle, Denver or New York

To apply for this job please visit westernunion.wd5.myworkdayjobs.com.