What are the big questions you talk about at work?
If you’re a marketer, I’d bet you’re wondering about everything from how to write better Twitter copy to whether you should put that new e-book behind a form.
Those tactical questions will always have a place in our meetings and Slack threads. But what are the bigger forces at play in our work?
I spend a lot of time every week on the phone with my boss, Mary Ellen. We have known each other since I was fresh out of college, when we worked at a digital publishing company where she was building the brand’s first foray into “content marketing,” an idea that was still pretty new.
Eleven years later we still spend every day talking about the ins and outs of content marketing and how it’s evolving.
- How do we break through all.the.noise and say something that’s new and actually interesting to our audience?
- Where should we promote our content if we want to get our message in front of the right people?
- How is the modern sales funnel changing?
- How can we tell stories that are authentic — and how can we use the power of storytelling to solve our clients’ big business challenges?
- How do we build a team of people who are curious about the way marketing is changing?
- What does it mean to give helpful creative feedback?
- How can we get better at this?
We have a hunch that you spend a lot of your time thinking about those big questions, too. So Mary Ellen and I decided it was time to invite you to listen on our conversations. We’ll let you in on some of the best ideas we’re bouncing around — along with a few of the really bad ones. (Why did we ever think mass emails to someone’s LinkedIn connections were a good idea? Big cringe.)
We’re excited to introduce Margins from Managing Editor, a content marketing podcast that goes past the checklists and to-do lists to take a deeper look at the messier side of marketing.
We’ll talk to all kinds of marketers, coaches, experts and artists as we explore these big questions. We hope that listening to our conversations will help you become a better, more curious marketer, and that you continue the conversations with your own team about your work.
Listen to the season preview below, and subscribe to join the conversation.
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