Content Marketing in the Time of Coronavirus

Content Marketing in the Time of Coronavirus


With other traditional marketing channels on hold, digital marketing leaders — and especially content marketers — are taking on a greater share of the responsibility to deliver leads and serve customers.

This infographic highlights just a few of the ways content marketers are adapting to the rapid-fire changes of the COVID-19 crisis.

Content Marketing in the Time of Coronavirus



Mary Ellen Slayter is CEO of Rep Cap. Before creating her own content marketing firm, she served as director of content development and a senior general business and finance editor at SmartBrief, a leading publisher of e-mail newsletters. Before joining SmartBrief, she spent 8 years at The Washington Post, where she authored the Career Track column and worked as an editor in the business news department. You can find Mary Ellen on Twitter @MESlayter.


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