About Clare

Clare Chiappetta serves as editorial coordinator and staff writer, with a specialization in HR and the future of work. She earned a master’s in English from Southeastern Louisiana University, and continues to explore the world through books, films and music. Test your most esoteric pop culture references on her.

Clare's Articles

How to Build a Thought Leadership Strategy
Marketing

How to Build a Thought Leadership Strategy

By Clare Chiappetta
Get to the Bottom Line: Calculating Content Marketing’s ROI - CROP - content marketing ROI
Management

Get to the Bottom Line: Calculating Content Marketing ROI

By Clare Chiappetta
Mastering Remote Content Team Management
Management

Mastering Remote Content Team Management

By Clare Chiappetta
Why Positive Tops Negative for Content Marketing Conversions - Cropped marketing conversion rates
Marketing

Why Positive Tops Negative for Content Marketing Conversions

By Clare Chiappetta
Managing Editor Survey Shows Content Marketers Stepping Into New Roles - Managing Editor Career Survey Report 2021
Career

Managing Editor Survey Shows Content Marketers Stepping Into New Roles

By Clare Chiappetta
2021’s SEO Revolution
Tech

Take Advantage of 2021’s SEO Revolution

By Clare Chiappetta
influencer marketing
Marketing

Boost Your Reach Through Influencer Marketing

By Clare Chiappetta
starting a bullet journal
Inspiration

3 Tips for Starting a Bullet Journal

By Clare Chiappetta
Brand Storytelling Guide
Marketing

Stop Marketing and Start Storytelling

By Clare Chiappetta
email automation
Marketing

Email Automation: 5 Common Mistakes to Avoid

By Clare Chiappetta
repurpose content
Marketing

Repurpose Content for Maximum ROI

By Clare Chiappetta
White ceramic piggy bank wearing reading glasses on blue teal background. Concept for money savings plan for retirement, aged society, or financial accounting
Marketing

A Primer on Strategic Content Marketing Goals

By Clare Chiappetta
COVID-19 marketing strategy
Marketing

How BalanceTRAK Adapted Its COVID-19 Marketing Strategy

By Clare Chiappetta
The Dangers of Woke-Washed Marketing — And What You Can Do About It
Marketing

The Dangers of Woke-Washed Advertising

By Clare Chiappetta
content marketing mindfulness
Inspiration

Content Marketing Mindfulness During the Pandemic

By Clare Chiappetta

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