About Clare

Clare Chiappetta serves as editorial coordinator and staff writer, with a specialization in HR and the future of work. She earned a master’s in English from Southeastern Louisiana University, and continues to explore the world through books, films and music. Test your most esoteric pop culture references on her.

Clare's Articles

repurpose content
Marketing

Repurpose Content for Maximum ROI

By Clare Chiappetta
White ceramic piggy bank wearing reading glasses on blue teal background. Concept for money savings plan for retirement, aged society, or financial accounting
Marketing

A Primer on Strategic Content Marketing Goals

By Clare Chiappetta
COVID-19 marketing strategy
Marketing

How BalanceTRAK Adapted Its COVID-19 Marketing Strategy

By Clare Chiappetta
The Dangers of Woke-Washed Marketing — And What You Can Do About It
Marketing

The Dangers of Woke-Washed Marketing

By Clare Chiappetta
content marketing mindfulness
Inspiration

Content Marketing Mindfulness During the Pandemic

By Clare Chiappetta

Stay Inspired.

Sign up for the newsletter to get all the latest updates from Managing Editor.